"7 Must Haves of Health and Fitness Marketing"

Natalie Pyles asked:


1. Advertising has the broadest reach and creates the most top-of-mind awareness. If you have the budget for it use it. Make sure you test your ads first to see which ones pull the best responses. Remember there is a learning curve to designing  the best campaigns. Plan for it and you will find what works over time for you.

2. Direct Mail is powerful when combined with educational- based marketing. A successful direct mail campaigne absolutely depends on how regular and consistent your mailings are, so only use this method if you plan on being consistent to your audience.

3. Corporate Literature ia a great marketing weapon. When coordinated with your other educational-based marketing efforts. Make sure that the look, feel, and content of each weapon is consistent with the others. This should be a mini version of your core story.

4. Public Relations includes your press releases, building relationships with the press, getting articles written by or about you, and affiliating with strong forces that can help you, such as trade associations and community groups. This needs to be part of your cohesive plan for building your fame as a business owner.

5. Personal Contact can be done through direct mail, advertising, a sent article, and the telephone. Personal contacts are potent and can help you grow quickly apply them now and watch things change instantly.

6. Trade shows and Market Education can be a great way to reach top-of -mind in a single event. These methods offer awesome opportunities to really stand out and get noticed. If done improperly they can be a waist of time  and money. Plan and have a strategy when applying this  to your toolbox.

7. Internet of course is huge and if your not using it as leverage do it! Try this 5 pronged approach to start with.

1. Lead capture

2. Build relationships

3. Interact as much as possible

4. Offer web seminars (webinars)

5. Convert traffic to sales

Have fun and go for it! Remember Marketing is part of your whole business plan and you must have systems in place to keep it going. Just like our healthy lifestyles as health and fitness professionals we must treat marketing as a lifestyle. Have a Healthy, & Prosperous Day!

Sincerely Your Friend In Health & Wealth,

Natalie Pyles



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Good Health And Fitness Is The Key To Anti Aging- Antiaging Is About Skincare?

Chris Chew asked:


We the baby boomers, that is those aged about 40 and above make up about one quarter of the world’s population and are growing older rapidly. Considering that most of these baby boomers have already established their careers, have accumulated savings with disposable income, having grown up or fast growing up children and would probably owned their own homes, what do they want next? A secret antidote to stop the aging process would be nice isn’t it?

Business owners are quick to capitalize on this rich and growing market dreaming up multitudes of anti aging products and services to cater to the baby boomers. The fear of growing old and the loss of youth and vitality are so real that these industries are doing businesses in the tune of billions of dollars every year. Products like slimming pills, health care, skincare and look good products are so highly in demand that you see these companies pitching their products in multi million advertising campaigns. Some of these products do work very well but most don’t.

Of all the products and services catering to the baby boomers, skin care anti aging products seems to be spearheading the charge and raking in immense profit. Consumers persuaded by advertisements of skin care companies promising face lift without surgery, wrinkles vanishing creams and a host of other variations are snapping up these products real quick. Men are also not spared from the marketing onslaught and lines of men’s skincare products are now plentiful too.

Do you know what can be the best anti aging weapon against the effects of aging? Nope, it is not the skincare products that you can buy off the shelves. It is looking after your own health and fitness.

Do you remember the good old days when you are able to play robust games, climb trees, cycle long distances and enjoying them? Are you able to do these things with gusto these days? If not, why not? That is because your health and fitness is slowly and surely deteriorating as you age. We are putting on body fat faster because our metabolism is slowing down. From the age of about 25, our body starts to produce less and less growth hormones leading to deterioration of body tissues and the process to replace and repair tissue cells is being comprised more and more as we age. That is why we recover slower from diseases, muscles are getting smaller and weaker, bones are getting brittle and wrinkles start forming. In other words, we are slowly dying.

To counter these aging effects, we have got to keep ourselves fit and healthy. By improving our fitness and health levels, we are able to slow down the aging process. We protect muscle and bone loss by lifting weights. With cardio exercises, we strengthen our hearts and lungs and improve our immunity keeping deadly age related diseases and obesity at bay. We will regain some the energy and vitality of our youthful days making daily chores so much easier to handle. Best of all, exercises reduces stress, improve your posture and adds a healthy glow to your skin. And you know what? It is free.

So isn’t improving your health and fitness is the best antidote to the aging process? I know because I refuse to let age defy me. So with good healthy eating habits a regular dose of exercise, I am able to play competitive soccer with people half my age, enjoy mountain tracking and scuba diving now and then. That to me is a much more fulfilling and enjoyable life than having jars of anti aging pills and skincare creams sitting on my shelf and burning a gaping hole in my pocket.



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"the Inner Game of Health and Fitness" Part 1

Natalie Pyles asked:


” The Inner Game Of Health And Fitness” Part 1

“There is an Inner Game to Everything said W. Timothy Gallwey. He should know, Gallwey has written several books on ” Inner Game” playing. The most popular are The Inner game of Tennis, The Inner Game of Golf, and The Inner game of Skiing. My personal favorite is the one he co-authored with Bary Green, The Inner Game Of Music.

There’s an inner game of Your self- Image when it comes to your Health And Fitness too, and it plays a major role in developing Your Wellness Vision. Let me prove it to you by applying the Inner Game principles to Health and Fitness.

Self One: The Belittler

When you’ve decided and attempted to approach a weight-loss program, diet, or tried to incorporate healthier lifestyle changes in the past and discovered  a little voice in your head judging your plan? You might hear it right now. It’s the voice that tells you your plan is good or lousy (usually the latter). You may be used to this well-intended unseen companion that you don’t know he’s there in your head. But he’s there, Believe me. And it’s the inner Belittler called self one in The Inner Game that stops you from exercise, eating, and living fully to enjoy your recreational hobbies, sports, and fitness, etc. Your health and fitness should be approached with ease, flow, and add value and purpose to your life. Don’t let self one the not so good buddy prevent you from exploring whats possible for you. The better you is there you just need to discover it my friend. Go for it take the leap and move towards the better you when it comes to your physical, spiritual, intellectual, and emotional self. Do that which you were born to be and live with joy!

We will explore Self Two: The Master in this two part series of “The Inner Game of Health And Fitness” Bye for now and keep those thoughts Focused on all that you are becoming that is good.

Your Friend In Health & Fitness,

Natalie Pyles

Fitness & Nutrition Expert, Author & Speaker



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Health And Fitness Programs For Everybody

Paul Hata asked:


Since more and more people are getting interested in becoming world-class athletes, and the area of sports is one of the most lucrative and popular forms of entertainment and recreation, the study of sports nutrition has developed steadily. Consumable products and instructional materials are being released in the market endlessly in order to help athletes and ordinary people with ample interest in physical fitness achieve their personal goals.

In this respect, American sports nutrition has indeed made very useful discoveries on how to make the human body function to its outmost potential.Here are some studies and opinions created by some of the most respected health and fitness experts around.

According to a press release from the IDEA Health & Fitness Association, the best kind of nutrition is only based on the type of food one eats, but also, the time that a certain food was consumed. Research states that the food that athletes take in on all stages of a training session, may it be prior, during or afterwards, will make a considerable impact on their athletic prowess and recovery.

The highlights of the press release include:

-The practice of right timing for taking in nutrients also benefits ordinary exercisers, and not only athletes

-The consumption of nutrients in ideal combinations at the most optimal of frequencies will result in the enhancement of athletic performance and the recovery of the body. It also improves the composition and strength of muscles.

-Obesity can be battled by simply upping the amount of calcium that one consumes everyday.

-The right combination of protein and carbohydrates will result in improved workout and training performance.

Another important discovery made in American sports nutrition deals with the possibility of high protein diets to bring about dehydration in most people, even professional sportsmen.

Citing a study from the Federation of American Societies for Experimental Biology, graduate student William Forrest Martin reported on the effect of high protein on five athletes who were made to consume various amounts in the span of four weeks. The researchers stressed that when one takes in high amounts of protein in their body, the amount of fluid intake should also be raised considerably.

Aside from hydration, people who drink less water are prone to catching other health problems, such as heat illnesses. Minimal decrease of water in the body will have a negative effect on certain bodily functions.

The importance and strategies for the recovery of the body after strenuous activity has also been discussed in relation to American sports nutrition.

A good recovery enables one to be well-prepared for the next physical activity. What are the goals in body recovery? they are:

- Replacement of the storage of liver glycogen and muscle in the body.

- Regaining of all those electrolytes and fluids that went down with the sweat.

- Rejuvenation of the body from the damage brought about by exercise.

It is best to consume foods rich in carbohydrates while the body recovers from the activity.

Other tips for quick recovery include:

-Take snacks for within an hour maximum if the next activity is less than 8 hours.

-For people with poor appetite, juice and sports drinks can provide carbs and fluids necessary for recovery.



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My Pyramid To Health And Fitness

Tracie Johanson asked:


Remember the old Food Pyramid that we were all taught in school? You know, the one that told us to eat more ‘grains and carbohydrates’ than anything else? Last January the U.S. Department of Agriculture issued a new symbol and interactive food guidance system called “MyPyramid”. This picture, which replaces the Food Guide Pyramid introduced in 1992, is part of an overall system that emphasizes the need for a more individualized approach to improving diet and lifestyle. The system embodies the recommendations of the 2005 Dietary Guidelines for Americans, which advise how proper dietary habits can promote health and reduce the risk of major chronic diseases for people two years of age and older.

True health and fitness professionals are not huge fans of ‘one size fits all’ nutritional programs. As a matter of fact, the reasons most diets fail is that they try to fit you (an individual) into a program designed for everyone. Honestly, did we ever believe that one dietary recommendation (the old Food Guide Pyramid) was valid for everyone in the USA?

This strong aversion to the ‘one size fits all’ dietary guideline is exactly why we like the new MyPyramid so much. Take for example this quote copied directly from the MyPyramid website: “One size doesn’t fit all. MyPyramid Plan can help you choose the foods and amounts that are right for you. For a quick estimate of what and how much you need to eat, enter your age, sex, and activity level in the MyPyramid Plan box. For a detailed assessment of your food intake and physical activity level, click on MyPyramid Tracker.” (Source: mypyramid.gov)

What We Like About The New Guidelines:

The United States Department of Agriculture (USDA) has done a fine job of updating the Food Guide Pyramid and adding specifics that we find helpful. For example:

1) MyPyramid make a distinction between ‘grains’ and ‘whole grains’, which is critical for life-long health and fitness.

2) Rather than just suggesting we ‘eat fruits and vegetables’ (which may prompt some to drink fruit juice and think they’re being healthy), MyPyramid encourages the consumption of a broad range of fresh fruits and vegetables while at the same time discouraging fruit juices (which are often lacking in nutrition and full of empty calories).

3) MyPyramid suggests that we consume low-fat dairy products, rather than just dairy products. Some milk, and most cheeses, are FULL of saturated fat and may be harmful. The new recommendations take this into account and prompt us to look for healthy dairy choices.

4) Just like it does with the dairy category, MyPyramid tells us to search out low-fat protein choices like fish and nuts. The new guidelines even teach us about healthy oils vs. harmful fats.

5) Finally, and most importantly, MyPyramid actually discusses exercise. Finally! The guidelines demonstrate the difference between moderate and vigorous activity, and provide broad recommendations targeted towards the average American.

What We Don’t Like About The New Guidelines:

1) The MyPyramid website (mypyramid.gov) has a section called ‘My Pyramid Plan’ that estimates BMR (Basal Metabolic Rate). In other words, this site estimates how many calories we should consume each day. The problem is that they (the USDA) use only our age, *** and physical activity level to determine our caloric goal. No mention is made of height differences or the amount of lean muscle mass we have on our frame. Lean muscle mass is a huge factor in determining caloric needs, so we were disappointed to see that it’s not included in these calculations. Broad generalizations like this fail to take into account individual differences, and thus are almost always sure to be inaccurate for many of us.

2) The ‘Physical Activity’ section of MyPyramid fails miserably in that it doesn’t provide the exercise education we need in order to be successful. No mention is made of the differences between aerobic and anaerobic exercise, or the role of resistance exercise in a healthy lifestyle.

While the new USDA guidelines are certainly much better than the old Food Guide Pyramid, we were still discouraged to see that MyPyramid does not fully address exercise. Until we as a nation understand the basic facts about exercise, we will continue to struggle with fat and weight issues.



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Watching Health and Fitness Videos For A Fitter You

Jefferson Good asked:


Health & Fitness Videos are a great tool in promoting the topic. It is not the only method of doing this, but videos are without doubt a more popular and easy tool for individuals to utilize for learning about this theme.

The reasons for videos being used to do this are simple, as the video format is simple easy to use and follow, and the information that needs to be demonstrated visiually (such as various excercises), can be done easily where another method, such as a book, would fail. Most health and fitness videos are avaliable on video sharing websites such as YouTube.

They will come in a variety of formats, and as such target specific types of viewer. This may be that the clips are or are not in a series, which sometimes says much of the nature of the video in terms of a serious message. Many of these videos rarely exceed 10 minutes, so will usually cover very little, or a solitary one of the area(s) of the topic, meaning a more in-depth view.

The level of detail may have an effect on the popularity of such videos, as will obviously be different levels of interest for different people, so the nature of the video could be a deciding factor for the amount of viewers it gets. It is fair to say that a most people would rather be entertained than informed, but if a person is serious about the topic, they will watch a video that is likely to help them.

This is a key reason as to why such videos can affect those that watch it, as the ones that ’scare’ the viewer statistics often makes them consider their lifestyle and perhaps improve themselves, which would mean that the videos have done thier job. It is good that the videos that can do this, as some people do need the information much more than they realise, but overall the viewers must not let such videos have an ultimate influence on their desisions.

These informative videos can greatly affect the way people think about their health, as they will usually ’scare’ a responsive action from the viewer by virtue of unpleasant facts and stats. In turn, it will generally help the audience to consider their health options and improve themselves for the ‘better’, which is what the videos will want to achieve. It is good that the videos can make people think where it is needed, but there should be reassurance in that no-one is ‘perfect’, and that the viewers should not come to dramatic conclusions and decisions.

Overall, nonetheless, the majority of individuals do not get heavily influenced by them, and rather live a regular life with only a limited level of direction on health and fitness, which is perhaps best, as long as that they recognise what they are doing and are conscious of potential dangers and able to combat them. The topic is very debatable on the grounds of making individuals afraid and paranoid of their selections, but it must be stressed that it is, generally, their decisions that lead to their thoughts of a healthy, natural, and balanced way of life.

More Health and Fitness Seeing Health and Fitness Videos For A Fitter You



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Take Responsibility For Your Health And Fitness Before Illness Takes Responsibility For You 1 Of 2

Damian Miles asked:


Have you taken responsibility for your health and fitness? No. Then you need to. If you don’t, illness and lack of health will take responsibility for you. In this first part of a two part article, I explain why your current health and fitness is a direct result of your decisions and actions.

Who has influence over how fit and healthy you are? Whose decisions and actions have brought you to the level of health and fitness you have at the moment? The answer to both these questions is “You do” and “You.”

You are responsible for your health and fitness. You and no-one else. “What about my doctor, or gym instructor? Is it not their responsibility?”

No! They are merely responsible for prescribing or advising in very specific circumstances, and usually to correct a problem. Correcting a problem does not create health and fitness, it just removes a problem. You are responsible for your health and fitness, not your doctor or gym instructor.

It is very important for you to realize that the levels of health and fitness that you will enjoy (or suffer from) in the future, will be down to the decisions and actions that you take. It is your responsibility.

Your current and future health and fitness is not the result of chance. You have got the results you have chosen, and you will have the results you chose.

Look at these figures. Smoking, poor diet, and lack of exercise reduces your life span by about a decade. Not doing exercise for 30 minutes every day reduces you life span by about 5 years.

You decide not to exercise, not to eat healthily, and you decide to smoke. You decide to die a decade early.

You decide to exercise for half an hour a day, eat a good diet, and be a non smoker. You decide to live an extra decade.

Powerfully Positive People, know that your actions are like picking up a stick. You chose to pick up a stick by the near end, but when you pick up one end of the stick, you also end up picking up the other end. The two ends are inseparable. When you make a decision, you chose to act in a certain way today, here and now. You know the here and now result. The other end of the stick is often years off. The effects of your decision will be felt in the future but are for now out of sight (and out of mind?).

Let me give you an example. When I used to smoke, I picked up the near end of the stick, i.e. satisfying my nicotine craving. I also unwittingly was picking up the negative health effects of the other end of my decision. If I had kept smoking, one of these effects would have been to possibly go blind in my later years (smoking is one of the biggest causes of premature blindness in the western world. It was this fact that prompted me to successfully give up smoking).

So, you are responsible for your health and fitness results, and no one else. Where you are today is the direct result of what you have decided in the past.

In the second part to this article, I will show you how you weaken yourself by not taking responsibility, and how you automatically empower yourself when you do take responsibility. I also share the FIRST BIG STEP you need to take as soon as you have admitted, “I am responsible.”



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The Basic of a Good Health and Fitness Program

Chris M. asked:


The best health and fitness plans promote to not only alter your physical appearance, but also help you to defeat the emotional issues physiological obstructions that induce us to be insalubrious in the first place. Ask any person who has committed to a serious health and fitness practice and has experienced this life-changing procedure. They will certainly be the best source of inspiration and information when you are considering taking the journey to improve your own health.

Physical fitness is essential in maintaining a healthy body. This is a physical process that serves a person to look, feel and work better. It helps in carrying out the bodily activities expeditiously. Physical fitness means you have to work out your heart, lungs and muscles of the body regularly. But fitness activities change from person to person.

You have to make sure that your exercise never becomes a routine. So keep on changing things up on a regular basis. This means that you will have to change the timing of your exercise and also you will have to do different exercises. Here’s why. When you stay stuck in the same patterns all the time, your body becomes accustomed to it and will develop defense mechanisms that will prevent you from being fit. When you change things up regularly, it doesn’t have time to adapt, and your physical fitness appears to be at its best.

Activities to be integrated in the fitness plans have to be determined after examining several constituents of fitness. Checking weight is a crucial part of physical fitness. Muscle tone growth is another view that is called for by fitness programs. Suggestions of timings are given by a good fitness program. Actually exercises are adjusted on the schedules of work which and individual is taking up.

Fitness programs also advise diets for individuals. Your eating habit will also affect your health and fitness programs. The main idea behind choosing health and fitness programs is that they give you long term suggestions. These fitness programs improve your health in terms of better performance of important body organs. This fitness programs gives you better stamina and more energy because of which you feel that you are healthy and fit.

Health experts recommend green tea as a diet for your physical fitness program. You should make it a regular habit of having green tea with your daily diet. You should have it at least thrice daily. Green tea energizes your metabolism. Your metabolic rate is kept at a high rate due to the presence of caffeine and other chemicals in green tea.

You have to keep a watch and analyze your exercise session. You don’t have to work out for hours together. That will lead to injury, exhaustion and you will be tired and less likely to carry on with your routine the next day. Just find ways and means through which you can increase intensity and make your exercises more challenging a little at a time. You can add more pushups to your list of exercises and also make them harder. This will help you to burn more calories and keep you physically fit.



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Importance of Health and Fitness Magazines

Swati Srivastav asked:


 

Health and fitness is important to maintain healthy body. Fitness is phenomena that help a person look, feel and work to better. It also plays an important part of conducting bodily activities efficiently. Working out of the heart, lungs and muscles are all related to physical fitness. Health is the state of physical and mental well being of a person. Activities to be incorporated in the fitness programs have to be decided after analyzing various component of fitness.

 

Health and fitness magazine is very popular in the market. Men’s are demanding more magazines because they are more conscious about their health and fitness.

Health and fitness magazines have so many fitness tips. Fitness tips offer concise knowledge about knowledge about the developments in the field of health and fitness. Fitness tips inspire fitness enthusiasts to maintain a healthy life style. Fitness involves exercise regimens, diets, even motivational courses, meditation sessions, and so on.

 

To sit and read magazines related to fitness and health-related topics take time and patience. Fitness tips provide readymade solution, since one can easily obtain the very latest and valuable information about various ways to stay fit and in shape. Fitness tips mainly revolve around health, exercise, weight loss and nutrition. Apart from common health information, fitness tips highlight the dos and don’ts that must be kept in mind to preserve a healthy routine. They are popular because of the growing number of health consciousness people. But one must be very cautions because reliable fitness tips may result in health consequences. So it is better to take the advice of an expert before adopting any tip.

 

Health experts and professional trainers deliver up-to-date to best suit anyone’s lifestyle. Fitness tips can be accessed through magazines and other publications. A free collection of tips are also available online in men fitness magazine and men health fitness magazine.



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Create Health and Fitness With Constructive Speech

Laurence Magne asked:


Constructive speech is a term coined by Wallace Wattles, and I explain it in the Science of Being Well Home Study Course. For a simple definition that would affect your health and fitness, it would go something like this.

Make sure that all the words that come out of your mouth in relation to your health are positive and constructive words. Even if you had a bad night last night, you speak of the great nap you’re going to take this afternoon. If you have an ache in your back, either keep quiet about it, or mention how much better you feel today compared to yesterday.

You see, the way our mind works, it’s almost as if our immune system is constantly eavesdropping on our thoughts. When we have positive thoughts, and we concentrate on our state of well-being, our immune system is thereby transformed and receives a positive “live” message that makes it put out healthy cells and mobilize all its fighting troups to keep you healthy.

So what if you’re feeling really lousy? This does happen. But when we speak it, it is mainly with a desire to attract sympathy. Even pity. The way Wallace Wattles explains it, “You cannot hold the desire for sympathy and at the same time hold the thoguth that you are getting better and growing stronger. The moment you give way to the desire for pity, you will begin to suggest to yourself that you are going down hill, and you will begin to go downhill…”

The same goes when you see someone in pain. Do not sympathize with the pain in them, but with the health they have the ability to tap into and recover. You see, health and fitness are always in you. This is our natural state. It is only hidden behind pain and disease. Do not focus your conversation on disease, death, accidents, pain. Courtesy does not require you to sacrifice your well-being, happiness and hope in order to listen to the croakers.

Never talk about sickness. Forget it. Focus your thoughts on your immense health and fitness. Imagine how you will soon feel. Keep that thought foremost in your mind.

I agree with you that this can be difficult at times, and this is why I have created the Science of Being Well as a Home Study Course. The course contains everyday exercises and clear instructions on how you can bring health and fitness in your life by using Constructive Speech. This is not a natural ability we have. We have been trained to complain so we can attract sympathy and pity. However, this will not lead us to better health.

In the Science of Being Well Home Study Course, you will find many examples and stories to help you develop your own powers of healing using simply the power of your mind. This is not revolutionary. These secrets have been around for ages. To learn more, claim your FREE report of the First Secret to Abundant Health on www.thescienceofbeingwell.biz today!!



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